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Do you want all your visitors to convert into customers? 

Then you definitely need to work on your website to make it the best. eCommerce website optimization is a necessary task for running a successful online store.

According to the Global Ecommerce Growth forecast for 2022, the e-commerce market has plenty of room to grow and could increase from $3.3 trillion today to $5.4 trillion in 2026. Customers avoid doing offline purchases and are switching to online purchases, so you have a lucrative opportunity to increase your sales and be the best in the market.

As the market opportunities are increasing the competition is also increasing. There are many eCommerce websites, you need to provide products in a different way to your customers to stand out from the crowd. 

What to do for converting the targeted audience into customers?
The answer is simple, you need to optimize your eCommerce website.
In this article, we will discuss 8 simple ways which you can use for optimizing your eCommerce website easily.  

Why should you focus on optimizing the eCommerce website?

  • Good website outlook and impression
  • More conversion rate
  • Improve search engine rankings
  • Increase sales rapidly

What is a good conversion rate in an eCommerce website?

Conversion is when someone has done any of the following things

  1. Saved an item to buy it later
  2. Added the item to a bag or shopping cart
  3. Purchased an item

According to eCommerce CRO,  Average e-commerce conversion rates are around 2.5-3%. You should target getting more than or around 3%. It is easy to check your website’s conversion rate by using Google Analytics

8 Tips for Optimizing e-commerce website:

  • Design an SEO homepage strategy

The best On-Page SEO strategy is to work on the homepage of your website. When someone visits your website the first thing they see is the homepage, so it needs to be worth looking at.

Your Homepage should showcase the following things at a glance:

  1. What you sell
  2. Who you are
  3. How to find products
  4. Why they should buy from you 

You need to focus on satisfying both, the customer and the search engine crawler. 

Here’s how you can do that:

#1. Mention the most important information “Above the fold”

We all have heard the quote ”first impression is the last impression”, The content which is “Above the fold” is the one that builds the first impression. So it should contain all the prominent information that you need the visitor to notice at the first glance. 

Here’s a list of things that you should definitely mention on the “Above the fold” page:
1. Brand name and logo
2. Call-to-action
3. Search bar and navigation
4. Contact information
5. Promotions or offers

Have a look at the eCommerce website of Aari Tari for example. Everything is mentioned in just a glance and this looks enticing too. 

Aari Tari ecommerce website homepage

#2. Write proper title and meta description 

The right title and the right meta description help in ranking better in the SERP. Not only this it also gets you more clicks leading to more customers. The user always sees the title and reads the meta description to make sure it is the right website before clicking on it. 

The title can be a maximum of 60 characters, so it should include your brand name and location if needed. The meta description can be 160 characters, it should include something that tells more about your brand and should create interest in the mind of the user. 

Title and meta description of an ecommerce website

Let us take the Aari Tari website as an example.

The title mentions their brand name and what they sell. It also includes “explore the latest collection” which can develop an interest in the mind of the user. 

The meta description includes offers and promotion that looks tempting enough to a user.

  • Calls to Action

CTA (Calls-to-action) is when you direct the user on what to do. This can be done by using “Buy Now” “Shop Now” “Begin a trial” “Schedule a demo” or “Learn more” 

call-to-action for ecommerce website optimization

Let’s take the AariTari website, for example, you can see the “Shop Now” button which is a CTA. 

CTA encourages the user to make a move, and connect to you. Sometimes you need to tell the user what they should do next by giving them the right options. An effective CTA can increase the chances of conversions.

The colour of the CTA also matters. The red colour is considered more effective than the green colour. The conversion rate of a red CTA is more than that of a green one by 21%. 

Companies use colour which is different from the website background colour so that it stands out and is eye-catching for the user. Like in the Aari Tari website, foraddresses and contact numbers. You can try using a specific “Contact us” option like them. 

  • Feature Your Best Products

The homepage is mainly for showing what you are all about by displaying what you sell. So you can showcase your bestsellers on the homepage so that the user gets an idea of what to buy from your website, or he/she can get more options. 

You can also use the homepage for displaying offers, seasonal items or new products. 

best products display on an ecommerce website

Let us take the example of the Puma website, they have displayed the best sellers on the homepage and given a separate option “New Arrivals” so that the customer could check out the new products. 

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  • Give a Personalized Experience

Users find it interesting when you know what they like, and they get to know this when you show them cashunbox personalised shopping recommendations. Personalized shopping recommendation is when you show users the items of their interest, the ones they are more likely to buy. 

For this, you need to take the help of the customer’s browser history and display the products they frequently search for. You can also remind them about the products they have added to the bag for buying but have not bought yet. 

Personalized shopping leads to additional purchases and increases a customer’s engagement on your website.

  • Assure the Site is Secured

Whenever a user is purchasing a product from a website they are sharing their bank details and this is why assuring them that your website is safe is really important. 

Hacking and online frauds are really common and this is why shoppers seek assurance and guarantee that you will keep their information safe and secure. 

For displaying that your website is safe you need to show widely-recognized trust seals on your website. These symbols are mainly shown on the footer. 

site assurance for website optimization

For example, on the Aari Tari website, they have displayed the trust badges in the footer of the site. 

In order to prevent the browser from flagging your website as “not secure,” and often, it won’t even display it, you’ll need an SSL (Secure Socket Layer) certificate.

If your website is giving a sign that it is an insecure website, then the customer will hesitate in purchasing the product from you and will be most likely to cancel the idea of purchasing. 

  • Display Sales

Users love sales, everyone does. Use it for your benefit and display sales to the user. You can also display new discount offers and seasonal sales with the time till they are valid. 

offers discount sales for website optimization

On the website above they have mentioned “UPTO 25% OFF” on the homepage. 


Customers love buying products online because it is easy and fast. In the fast-growing online selling sector, you should not take the risk of being behind your competitors. Optimizing your e-commerce website is an important task if you want your online business to grow. 

In this article, we have discussed the 8 simple tips that you can use to optimize your e-commerce website. I hope after reading this article you find it easy and you are ready for welcoming your new customers.

FAQs (Frequently Asked Questions)

Q. What top 5 features are a must for an E-commerce website?

Below mentioned are the 5 most impo

Q. What do customers look for in e-commerce?

Customers want their payment details to be safe and secure when they enter them into an eCommerce store. If the site does not feel secure, customers will abandon their baskets. Customerrs, and email signups, there are also secondary goals.

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