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Confused with the working of Backlinks and feeling a little behind the competitors? In this article, you will get an ultimate guide on everything you need to know about SEO backlinks and their working. 

If you are reading this article I am considering you probably know there is something named backlinks that is really crucial for your website and its ranking. 

The more we understand how backlinks are affecting our work? The more questions we have in our mind. And I am here to answer all your questions. 

We will understand from the very beginning what is backlinking, then we will move forward to its building and working and how many backlinks are needed to rank on page 1 of SERP.

Let’s start, 

What is a Backlink?

A backlink is also known as a “ Hyperlink”, “ Inbound link”, “ Incoming links” or “One-way link” are links from one website to a page on another website. Google gives priority to web pages with backlinks. The more backlinks you have on your website the more chances it will have to rank on search engine result pages.

An example of a backlink is any article that links to another website of similar content or relevant content. 

Difference between inbound links and outbound links

Before understanding the working of backlinks let’s understand what are inbound links and outbound links?

The term “inbound link” refers to all links that point to your website from other websites, while the term “outbound link” refers to all links from your website to other websites. We can simply say that the inbound link for your website is an outbound link for the website that links to you.

As citations in books or studies, backlinks work like trust signals for search engines like Google, Bing, and Yahoo. The value assigned to a website is called PageRank, which is the number of citations a website passes to the website it links to.

If many backlinks are taking you to the same page it is a sign that the page contains useful information and should be visited, so we can say that the more useful links you have of websites, the more useful google will consider your website. 

How to make Backlinks for your Website?

I will tell you a few ways by which you can get backlinks. As a beginner, you will find these ways as most helpful. 

  • Guest post :

Often called guest blogging or guest posting, guest posting involves writing a blog for another website to be published. This gives you backlinks from their websites to your own. These links can appear in different places in the article.

You need to make unique and relevant content for each guest post you want to get featured in. 

You can start this by reaching out to someone from your network who has a relevant vlog or you can also reach out to many webmasters if you want to do it on a big scale. 

  • Digital PR:

Digital PR is about creating the most unique and unseen content. It is a promotional technique that is used for increasing the brand’s online presence. Before doing it you need to do deep research to make sure that the content you are producing should be relevant for your audience. 

  • Links of the Competitors:

One of the most common and effective approaches is copying the link that your competitor is building, you need to check where their content gets shared and then copy their approach. 

  • Business Directories :

A good way to get reach is by featuring your website on other business directories. You should look after both local and national catalogs.  Register your website in the respective branch of the respective catalog. 

  • Business Partners 

You can ask your business partner to place the link on their website. They would like to help you and it’s easy to get linked. This also displays that you have built trust and it would be easy to get mentioned on someone else website. 

Also Find, Technical SEO Audit checklist (2022) Complete guide

How do Backlinks help in SEO?

Search engines are more likely to rank your website higher when backlinks point to your website have valuable content, which shows your website is an authority on a given subject. Backlinks help you gain authority with Google.

Google never only observes the number of backlinks you have but the other important factor is whether the backlinks are taking you to a relevant and authorized website or not. The number of backlinks is not the only thing important but what actually matters is that it should be relevant for the user and the website interlinked should be authorized.

Something you should always keep in mind is to avoid links that are spam and corrupted and totally irrelevant. You will definitely come across such links and this is why you need to learn how to select backlinks for your website. 

If you are providing great backlinks which are useful and relevant then it would be cited frequently leading to a good ranking. 

How many Backlinks are enough for a webpage?

For many low- to medium-competition niches, building at least 100 backlinks is an acceptable number. If your niche has a lot of competition, like digital marketing, this could change. However, avoid adding 100 links on your first day of link building because if they are malicious links, they could damage your website.
To be competitive for SEO, a website needs between 40 and 50 backlinks to the homepage and between 0 and 100 backlinks to each individual web page. The PageRank ratings of those backlinks are crucial, though, because the more valuable they are, the fewer links are required to improve overall ranks. Backlinks in SEO can help us rank on SERP.

Can Backlinks be harmful for your website?

Till now I was talking about how backlinks are vital for a website and should be considered as the crucial tool for ranking high on search engines, but what if I tell you there is something called as “ Bad Backlinks” sounds strange right? 

In general, bad backlinks are the ones that are of least importance to your website. These links tend to be created with some kind of software and do not contribute positively to your rankings, since they contain thin and duplicate content on the page. You will instead be penalized for them by Google because they are considered bad links.

The bitter truth is that bad backlinks are unavoidable and few spammy links always get linked to your website. Google can easily detect such links and won’t penalize you for a few bad backlinks but if it detects that you are doing this on purpose then it will penalize you. 

Concluding it :

Obtaining distinctive and reputable links is essential for increasing your SEO overall and for appearing higher on search engine results pages (SERPs). In recent years, Google’s algorithm for evaluating connections changed to place more of emphasis on quality links than numbers. As a result, obtaining high-quality backlinks for your SEO strategy became more difficult. Start developing a link-building strategy today to increase your website’s visibility in search results. External links are still important and relevant today.

Above we have discussed everything important related to backlinks. In this article, we have learned about what is a backlink, how backlinks work, how to build backlinks,  how many of them are enough to be used etc. 

Frequently Asked Questions(FAQ’s)

  • What makes a good backlink?

A good backlink is one that is natural, highly effective, and relevant. High-quality backlinks are the ones that can be of great use but you can still get a satisfactory response by using medium-quality links. Don’t forget to avoid low-quality links at all costs.

  • How many backlinks do you need to rank on google?

The number of backlinks you need to rank on google depends on the difficulty of ranking. Like, if a keyword has a difficulty of 10 then you would require 10 backlinks to rank. But if it has a difficulty of 50 then you will need around 100 backlinks to rank. 

  • Can you rank without backlinks?

The answer is yes, you can rank a website without using backlinks. It can be used for some special terms but if the website is in a medium or highly competitive to competitive niche it won’t stay there in the top ranking for long without backlinks.

  • Can backlinks hurt your site?

Backlinks may be really important and effective but there is a second side too, links from a side with low authority or spam sites will not make you rank. Such types of Corrupted and Toxic backlinks will create difficulty in making you rank and also lead to penalties from search engines.

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